Franklin Security Bank The Challenge 40 year-old financial institution needs rebrand to have a more visible and credible appearance in todays banking marketplace. The Solution Strong, secure and ready for the 21st century, Franklin Security Bank re-emerges as a finacial leader. A modern red, white and blue brand pallette and an attitude to match. The Result Increased brand recognition, awareness and loyalty. Opened 2 new branches within one year of the campaign launch.