Scranton Prep brands Bold with Print + augmented reality
When Scranton Prep approached us to help take their brand to the next level, we quickly jumped into action. Through the research/discovery processes we were able to determine and define brand character, develop a brand essence and establish a brand strategy. Hence, a coherent and consistent approach was implemented. Optimistic imagery, modern typography and a unique brand voice redefined the brand. But the brand experience was not complete. Utilizing the power of the print medium with augmented reality we were able to tell a deeper story behind the brand and further explain Scranton Prep’s brand promise to its students, alumni, parents and the community as a whole. That’s the power of print + digital. Real Solutions, real results.
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