The Challenge

Florida-based insurance agency, SMG challenged us to develop a more descriptive name and brand personality.

The Solution

Insuris brand was born and trademarked. The brand design exudes and image that is safe, strong and secure. Touchpoints adopted the brand architecture along with the launch of the new website and an iPad iOS brochure used as their electronic sales tool.

The Result

The developed brand differentiated them from the crowd, made them authentic in the marketplace, illustrated their commitment to their core values...thus making them sustainable for years to come.